Your website is just like a business card. It creates a certain image of you and your company to all your website’s visitors. From the way that it displays on desktops to the way that it displays on mobiles, your website tells your current and future customers more than you can imagine.
An outdated design = We don’t really care about our website
If you didn’t update your website in the past four – five years, it means that you have an old website. The fact that it’s old is not a big problem, but websites evolve and improve the way they communicate your message to the customer. That is why an old website tells your visitors that you don’t really care about your online image. You have a website, it says what your company does and good luck, what more do these customers want from you?! It’s not really like that. Your old website actually says that you’ve fallen behind in terms of trends and technology. You could have the most up to date technology in your office, but your customers will have the impression that you’re still using a typewriter to write your letters.
Check out our Portfolio page and see what sort of designs we can build.
Non-responsive design = What? People view websites from their mobile phones? Get out of here!
A responsive design will first check the size of the screen that the visitor is using and then adjusts the website to look good on that particular device. By having a responsive website you tell your customers that you are taking trying to accommodate the new mobile internet surfing trend and you want to make it easy for them to find the information that they want from your website. By being able to view your website from any device, your visitors are able to learn more about your company and contact you in a manner that is most comfortable for them. When it comes to company websites, responsiveness and ease of finding information are the most important features you could offer to your visitors.
Not easy to navigate = Bye Bye. I’m going somewhere else
If your website is tough to navigate, you’re loosing customers. When we say tough to navigate we don’t mean for you. We mean for your target market. You can find that out, by asking some of your customers how easy is it to find the information that they’re looking for. If they spend a lot of time clicking around, you have a tough to navigate website. If there is something you really shouldn’t do, that would be to NOT frustrate your visitors. Why? Because they will search for the information that they want somewhere else and you’ve just lost another potential customer. There is an acronym used very often between it professionals and that is KISS (keep it simple stupid). That what we all strive for when we build websites. The more you complicate things the more difficult you make for your visitor to find the information and the more chances you have to lose a potential customer.
We hope that this article gives a bit of an idea of when and if you would have to redesign your website. If you want to discus more about it we are available for a chat on 087 3424 970.